20170403 Angel 4 B

Angel Batalla

Serial Entrepreneur

Senior Director

Leading Business Advisor

About me

Urban logistics and last mile distribution game-changer at large scale.

Passionate innovator in search of cities leaders who can enact real change.

Extensive professional background in operational restructuring, turnaround and performance improvement, and over 30 years’ experience of international blue-chip management, change programmes and global value chain restoration to drive revenue.

A customer-centric and results-oriented approach with a keen eye for detail, expert technical understanding and with the knowledge and ability to deliver consensual commercial solutions, savings and growth on a global scale.

Experienced in working in highly-pressurized turnaround and restructuring environments and within stringent time and budgetary constraints, used to taking the initiative to tackle complex problems as well as to operate within a team framework. Possesses excellent people management, communication and collaborative skills, with an unparalleled ability to engage stakeholders.

More personal

I come from an unremarkable background. My parents weren’t rich, they struggled along the way to raise a family and give my sister and me the best education they could afford.
I went to university to study Marine Engineering and a few years later, I graduated with honors. With a never-satisfied curiosity for learning I am ever since constantly striving to realize both personal and professional growth and continually develop new skills.
I have worked and lived in different European, American and African countries. I naturally manage cross-cultural diversity and have developed and refined quite complete and sound leadership and teamwork competencies and skills
I strive to find quality time to advice, assist and support, pro-bono, Social Enterpreneurs to help them develop their projects Value Chain, with the aim to contribute to maximize their social impact and value.



Last Mile Team®  Founder and CEO

2015 - Present

Founded a Cloud software services company focused on helping clients increase sales and margin, optimizing last mile transport and customer engagement.

We design, develop and implement flexible and personalized IT systems to provide Internet merchants, service providers, 3 or 4 PLs, transport operators or public administrations with the required tools to support Last Mile performance improvement.

Various companies

Interim CxO

2002 - Present

Acted as CxO, Advisor or Non-Exec Director to several international companies. Some assignments:

CEO of an LED lighting start-up, leading design and implementation of a globally-integrated, tax-efficient organisation spanning multiple jurisdictions.

CEO of an Experts Network start-up, the first specialist Marketplace for Expertise in Spain and LatAm, managing the firm, leading the design, implementation and continuous improvement of a highly sophisticated operational process for expert recruiting and compliance, supported by world-class infrastructures.

Lead Advisor & CEO in a start-up created for the acquisition and revitalisation of a bankrupt European plant manufacturing personal care products.

iBird Last Mile

Founder and CTO

2012 - 2015

Founded this urban logistics and distribution company providing exclusively e-commerce deliveries.

Consistently achieved 99%+ first attempt deliveries through design, development and implementation of innovative, interactive customer-centric real-time technology generating efficient 360º information to end customers.

Successfully launched the first company in Spain to introduce advanced delivery services, using 100% electric vehicles and use ‘Braking Train-Generated Electricity’.

Corporate Career

Investors Club

Investor and CEO

2002 - 2011

Member of the operational steering committee responsible for all contracting, procurement, operations, logistics and distribution and implementation of shared services in participating companies;

Responsible for all CEO activities in a food service/restaurant start-up business with responsibility for implementing commercial production and achieving profitable trading;

Undertook the role of CRO to stabilize, operationally restructure and sell a Solar Power business franchise (56 franchises, 3 factories and 500 employees).

CHEP Iberia

Supply Chain Director

2005 - 2007

Engaged to advise and implement European Asset Management operational restructuring and performance improvement programme for this global leader in pallet/container pooling, serving 300,000+ customers in 42 countries through 440+ service centres.

Restructured and streamlined Spain and Portugal asset and field management.

Led the international steering committee, responsible for the implementation of Supply Chain shared services.

Johnson & Johnson EMEA

Supply Chain Director

1989 - 2002

Completed a number of roles whilst with the firm, detailed as below, earning consistent promotions, alongside completing numerous special assignments for EMEA CEO (1993 – 2002).


2000 – 2002     RoC & Evian-Affinity, Paris – Worldwide Supply Chain Director

  • Directed worldwide supply chain, operations and logistics for business franchises in close coordination with Marketing and R&D, including the negotiation of listing and operational conditions with major retailers;
  • Provided vision and strategic direction to profitably grow brands, in partnership with other executives;
  • Developed and managed aggressive Japan, Korea, and US launch plans, generating sales of €20m, €7m and €30m respectively, supported green-field brand development and launch in France, UK, Ireland and Spain generating sales of €10m and reduced total delivered costs to operating companies by €4m;
  • Held P&L accountability for all components of the cost of goods sold line, including manufacturing costs and total distribution expenses in all Director-level assignments.


1999 – 2000     Maidenhead – EMEA Supply Chain Director, Major Restructuring Projects

  • Tasked to create consumer product transfer strategy to support the closure of three European plants;
  • Maintained control of product development/modification, formula standardisation, total packaging and a regional operational budget of €36m, generating sales of €80m;
  • Facilitated manufacturing relocation to China and Germany and enabled annual savings of more than €5m.


1997 – 1999     Düsseldorf – EMEA Supply Chain Director, Feminine Hygiene

  • Directed demand management operations and coordinated product supply and customisation, with P&L accountability for total delivered costs;
  • Managed €40m budget and strategic direction of supply chain processes and management systems, achieving €2.5m (10%) COGS savings;
  • Shortened replenishment lead time by 50% to 15 days, improving on-shelf product availability by 25%.


1992 – 1997     Madrid and Lisbon – Spain Logistics Director/Iberia Supply Chain Director

  • Designed and implemented streamlining and restructuring following closure of Portuguese facility and managed transfer of production to Spain, generating €6m of annual cost savings.


1989 – 1992     Madrid – Spain Materials Manager, Consumer & Medical/Professional Products

  • Planned and directed sales forecasting, product planning, manufacturing planning/scheduling, implementing a materials cost reduction programme achieving 20% savings in materials.


Want to get in touch with me?

If you are a Social Entrepreneur seeking advice (no monies I am afraid), in my domains of expertise, I am always ready to listen.

I will do my best to help you pro-bono to maximize the impact of your project.

I am also interested in Director or Advisor positions in Corporates.

Phone number:

+34 629 179 771